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Press Releases

Leumi Launches "Goodies": A New Customer Loyalty Program

The program will allow customers to accumulate points (“Goodies”) on the basis of credit card purchases and - for the first time - digital transactions

Goodies may be used to purchase a variety of benefits via a designated mobile app

Leumi Goodies will replace Leumi Card’s "Pinukim" program

Leumi announced today the launch of its new customer loyalty program – "Leumi Goodies", which will replace Leumi Card’s "Pinukim" program. Leumi Goodies follows the implementation of the 'Strum Reform', which required Bank Leumi to sell its credit card company – Leumi Card.

Leumi Goodies is a unique loyalty program that allows the Bank's customers to accumulate points (“Goodies”) on the basis of purchases made through Leumi-issued credit cards, and, for the first time, accumulate points also for making transactions through Leumi's digital channels - website, mobile app and the self-service digital stations located at all branches.

Customers will be able to use their Goodies via a designated mobile app, in order to purchase a variety of benefits in various fields such as: movies, shows, dining, apparel, beauty, vacations, spas, fitness and country clubs, family attractions and various benefits for travelers abroad, such as travel insurance.

Customers will also be able to order Leumi Gift Cards through the Goodies app, to be used in a wide range of retail stores across Israel. The gift cards can even be e-mailed to friends as gifts.

Goodies are accumulated personally, according to the customer's Israeli ID number, even if he/she has several credit cards.

Customers will be credited with one Goody for every NIS 100 in credit card purchases, from a minimal monthly credit card expense of NIS 2,000 and up to NIS 8,000 (for all cards combined).
In addition, for the first time, customers will be able to accumulate Goodies on the basis of a wide range of transactions made across all of Leumi's digital channels - website, mobile app and self-service digital stations located at all branches, transactions which already involve reduced fees. These transactions include, among others: opening an online account, writing / depositing a digital check, ordering checkbooks, online money transfers, ordering a credit card, paying utility bills, taking out a digital loan, opening a digital deposit, as well as other online activities such as chatting with a banker, scheduling an appointment with a banker, registering for the 'Green Mail' service, etc.

Customers will also be able to choose how to order their benefits: by redeeming the Goodies they have accumulated, by paying with their credit card, or by combining both.

Leumi Goodies is based on a personal and innovative benefits model, which uses machine learning technology to offer customers personalized benefits according to their consumer behavior, preferences, geographic location and more.

Former members of Leumi Card’s Flyer Club can choose whether to transfer to Leumi’s new Flyer Club or to join Leumi Goodies.

Please note that Goodies may only be redeemed within one calendar month, after which they will be reset.