With the aim of achieving our Vision, "Conducting proactive and innovative banking for our customers", Leumi's strategy focuses on upgrading our service model and the valuable offers we provide our customers, and in developing quality organizational and technological capabilities that are both effective and innovative.
The Group has defined four major strategic objectives which outline its vision for the near future, based on those fields where the investment of resources and focused management will lead to increased activity and the realization of its vision:
1. Improving our service model and valuable offers to targeted segments.
2. Implementing a customer-centred corporate culture which will focus on training and motivating employees of the organization in line with the Group's vision and core values.
3. Improving efficiency and flexibility by focusing on human resources, information technology and procurement.
4. Creating a high-quality, innovative technological environment by focusing on improved business performance and the Bank's ability to react quickly to constant changes in its operating environment.