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Leumi Wins Awards

LeumiTrade Israel Again Reaps Prestigious Prize

“LeumiTrade Israel” Won Two Prizes in the Prestigious WebAwards Competition: The Most Excellent Website in Israel in Capital Market Trading for the Second Consecutive Year and the Best Trading Website in Israel

 

Bank Leumi’s website, “LeumiTrade Israel” continues to reap prizes. This is the second consecutive year that the site has been chosen as the best website in capital market trading in Israel category in the prestigious WebiAwards 2007 competition, which was conducted this morning. The website also won the best trading award in the same competition. Launched in 2005, Leumitrade Israel has continuously received excellent reviews on professionalism, the commercial concept and the convenient and user-friendly interface.

 

The panel of judges, which included Internet experts, awarded the site the highest grade based on criteria of the site’s level of usability, user experience, the degree of interactivity, level of information security, service and support, availability and response time and ability to withstand peak periods.

 

The “LeumiTrade” website enables investors to manage their investment portfolios on the Israeli and overseas exchanges efficiently from a computer in the office, at home or anywhere in the world. The site provides customers with a live trading experience by providing easy, convenient and immediate access to all trading data in real time for the range of products traded on the exchange.

 

Mr. Yitzhak Malach, senior deputy CEO and head of the Operating and Administrative Division at Leumi, says that the site’s success stems primarily from the concept of the customer in the center for which the site offers access to an abundance of vital economic information and a professional tool, which enable optimum activity performance in securities. “The site suits all types of investors, offering each investor the information and applications that he/she requires, which are presented in simple language and convenient graphical tools,” says Malach.

 

Mr. Yona Fogel, senior CEO and head of the Banking Division at Leumi, points out that hundreds of thousands of customers already prefer the site above other trading options and tens of thousands use the advanced services that it offers daily. “Our target is that 70% of the customers will execute 70% of their transactions in direct channels. Currently, 50% of the capital market transactions at Leumi are conducted through websites and, undoubtedly, LeumiTrade Israel is one of the sophisticated channels, which enables the bank to progress towards this goal.”

 

The year, 2007 has been characterized by substantial momentum in Leumi’s Internet activity and by a considerable increase in the number of transactions that the Bank’s customers execute. Thus, for example, the volume of monthly securities transactions on the web has increased by approx. 66% compared with 2006. On the one hand, the increase in the number of Internet transactions can be attributed to the tide on the capital market and, on the other hand, to the improvement in the Internet platform.

 

In this context, it should be noted that, over recent months, it has been possible to execute transactions on the USA exchanges and obtain updated information from these exchanges through the site. This has substantially increased the number of transaction performers, who operate over the Internet. It should also be noted that the average time for customers on the site is 18.5 minutes. This data demonstrates that the site forms a tool for information collection, using decision-making support tools and executing transactions.