The world's ever-evolving business, economic and social environment has led the Leumi Group to review and restate its vision and core values in a manner that reflects the various changes the Group has undergone in recent years. In a cross-organizational process – with the participation of managers and employees, alike - the Leumi Group's vision was boiled down to one simple sentence:
"Conducting proactive and innovative banking for our customers."
This vision reflects the Group's new approach, as well as its desire to create a dynamic business environment which combines the Bank's values with technological innovation. An environment in which customers can find the best solutions to their financial needs,
At the same time, the Group continues to strive towards assuring profitability, safeguarding the stability of the Bank, maintining a steady, balanced environment for its employees, and remaining commited to the community as its social and moral anchor.